《愤怒的小鸟2》全渠道首日下载怒破1100万
Rovio全新续作《愤怒的小鸟2》在7月30日全球同步上线后（iOS 15:00开放下载，安卓24:00开放下载），到8月1日，收获了首个全渠道日下载数据：1100万！创造了国内手游发行市场迄今为止的最高记录。
图1
《愤怒的小鸟2》创造全新的下载记录，并不是偶然，这款产品在进入中国之初，就已经做了大量卓有成效的工作。在产品本身，此次国服上线的版本与全球版本保持了同步，一改国际大作国服必落后的“惯例”，最大限度的避免了因为版本不同步造成的核心高端玩家的分流。同时，《愤怒的小鸟2》也做出了针对性优化，适配更多的中低端机型以及在保留核心体验的前提下尽可能的降低包体。可以说，这些看不见的努力是《愤怒的小鸟2》能取得今天成绩的重要基础保证之一。而在营销方面，昆仑游戏延续了一贯的精品化产品大手笔推广的风格，不仅在全球范围内首次给《愤怒的小鸟2》寻找了当红男神李易峰代言，更以电视广告、视频广告为核心投下数千万推广费用。
图2，愤怒的小鸟2代言人李易峰
此前，国内手游发行市场全渠道单日下载记录是由《植物大战僵尸2》创造的1000万，而现在《愤怒的小鸟2》将该记录更进一步。二者的成功也让市场看到了单机游戏产品强大的市场潜力。昆仑游戏CEO陈芳表示，《愤怒的小鸟2》不仅将取得发行的成功，更将逐步发展成为一个综合性的娱乐超级IP。
Get Ready for the Holidays with Google Play’s Festive Updates Android Excellence Game of 2018 Use the slingshot to fling birds at the piggies’ towers and bring them crashing down – all to save the precious eggs. New to the world of Angry Birds? Angry Birds 2 is the best way to get to know all of the iconic characters and experience the fun gameplay that has captured the hearts (and spare time) of millions of players. Decorated Angry Birds veteran? Everything you love about classic Angry Birds games is here with some awesome new additions. Choose which bird to fling when, play with friends, take on multi stage levels, and compete and collaborate with players around the globe. Features: ● CHOOSE YOUR BIRD. Choose which bird to put in the slingshot and defeat the pigs with strategy! ● MULTI-STAGE LEVELS. Play fun, challenging levels with multiple stages – just watch out for those Boss Pigs! ● DAILY CHALLENGES. Have a minute? Complete a daily challenge and earn some quick rewards. ● LEVEL UP your birds with feathers and up their scoring power. Build the ultimate flock! ● JOIN A CLAN to take down the pigs with friends and players around the world. ● IMPRESS THE MIGHTY EAGLE in Mighty Eagle’s Bootcamp and earn coins to use in his exclusive shop. ● COMPETE in the ARENA. Compete with other players for some friendly bird flinging fun and prove who is the best. ● COLLECT SILLY HATS. Collect hats with different fun themes and level up your birds’ fashion game. ● BAD PIGGIES. The green baddies are back, stronger, badder, and even greener. ● LOTS OF LEVELS. Play hundreds of levels with more added in regular updates and limited time events. ● LEADERBOARDS. Prove who is the best in the world on the global leaderboards. ● FREE to download! --- Angry Birds 2 is completely free to play. Although Angry Birds 2 can be downloaded for free, there are optional in-app purchases available. This game may include: - Direct links to social networking websites that are intended for an audience over the age of 13. - Direct links to the internet that can take players away from the game with the potential to browse to any web page - Advertising of Rovio products and also products from third parties This game may require internet connectivity and subsequent data transfer charges may apply. When the game is played for the first time, there is a one-off download of additional content. Terms of Use: https://www.rovio.com/terms-of-service Privacy Policy: https://www.rovio.com/privacy[详情]
